Ventos da Mudança: o Futuro Chegou ao Sector Saúde
DOI:
https://doi.org/10.24950/rspmi.798Palavras-chave:
ecessidades e Procura de Cuidados de Saúde, Política de Saúde, Prestação de Cuidados de Saúde, Reforma dos Serviços de Saúde, Saúde PúblicaResumo
Uma vasta corrente de literatura tem salientado a aceleração da
mudança desde o início do milénio, a qual pode ser sintetizada em
oito tendências principais:
- Duas referentes à procura no mercado: diminuição do segmento de
baixo preço e fragmentação de mercados;
- Duas do lado da oferta: diminuição do ciclo de vida dos serviços/
produtos/modelos e a segunda revolução industrial (robotização); e
- Quatro tendências relacionadas com a concorrência: desregulamentação;
liberalização; globalização; e concorrência transnacional.
Estas oito tendências do meio ambiente, tendo começado por alguns
sectores, estendem agora o seu impacto a outros, inclusive o sector
da saúde.
E com profundas implicações. Quer em como as organizações de
saúde são geridas internamente, quer externamente, isto é, na sua
adaptação estratégica ao meio ambiente.
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