Ventos da Mudança: o Futuro Chegou ao Sector Saúde

Autores

  • Jorge Vasconcellos e Sá 1. MBA Drucker School 2.PhD Columbia University 3. Jean Monnet Chair Professor at Swiss Business School 4.AESE (IESE) 5.University of Lisbon, Lisbon, Portugal

DOI:

https://doi.org/10.24950/rspmi.798

Palavras-chave:

ecessidades e Procura de Cuidados de Saúde, Política de Saúde, Prestação de Cuidados de Saúde, Reforma dos Serviços de Saúde, Saúde Pública

Resumo

Uma vasta corrente de literatura tem salientado a aceleração da
mudança desde o início do milénio, a qual pode ser sintetizada em
oito tendências principais:
- Duas referentes à procura no mercado: diminuição do segmento de
baixo preço e fragmentação de mercados;
- Duas do lado da oferta: diminuição do ciclo de vida dos serviços/
produtos/modelos e a segunda revolução industrial (robotização); e
- Quatro tendências relacionadas com a concorrência: desregulamentação;
liberalização; globalização; e concorrência transnacional.
Estas oito tendências do meio ambiente, tendo começado por alguns
sectores, estendem agora o seu impacto a outros, inclusive o sector
da saúde.
E com profundas implicações. Quer em como as organizações de
saúde são geridas internamente, quer externamente, isto é, na sua
adaptação estratégica ao meio ambiente.

Downloads

Não há dados estatísticos.

Referências

Organisation for Economic Co-operation and Development. OECD [accessed 24 April 2016] Available at: http://www.oecd.org/

EuroStat. GDP at purchasing power parities takes into account not only the level of salaries and other remunerations, but also the price

level of goods. [accessed 24 April 2016] Available at: http://ec.europa.eu/eurostat/cache/metadata/FR/prc_ppp_esms.htm

Plowright A. Inside India's 'No-Frills' Hospitals, Where Heart Surgery Costs Just $800. Business Insider; 2013. [accessed 24 April 2016] Available at: http://www.businessinsider.com/inside-indias-no-frillshospitals-where-heart-surgery-costs-just-800-2013-4.

Campos A, Freitas A. Ofertas low-cost conquistam terreno nas consultas e urgências. Público; 2012. [accessed 24 April 2016] Available

at: http://www.publico.pt/destaque/jornal/ofertas-low-cost-conquistam-terreno-nas-consultas-e-urgencias-25681917.

Walk-in clinic Wikipedia. [accessed 24 April 2016] Available at: https://en.wikipedia.org/wiki/Walk-in_clinic

Hutchings, E. Luxury Hospitals Compete For Wealthy Patients. PSFK; 2012. [accessed 24 April 2016] Available at: http://www.psfk.com/2012/01/luxury-hospitals-rich-patients.html

Why are hospitals in India offering luxury services? Knowledge@Wharton, 2013. [accessed 24 April 2016] Available at: http://knowledge.wharton.upenn.edu/article/why-are-hospitals-in-india-offering-luxury-services

Unnikrishnan CH. AB Ventures to start India’s first luxury hospital chain. Livemint, 2013. [accessed 24 April 2016] Available at:

http://www.livemint.com/Companies/ToK5n2h01nJdfg9o67j4zI/AB-Ventures-to-start-Indias-first-luxury-hospital-chain.html

Stein L. Some hospitals invest in luxury amenities to draw patients. Tampa Bay Times, 2011. [accessed 24 April 2016] Available at:

http://www.tampabay.com/news/health/some-hospitals-invest-in-luxury-amenities-to-draw-patients/1145996

Coddington D, Moore K, Fischer E. Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism &

Technology. San Francisco: Jossey-Bass; 2001.

Penn M, Zalesne E. Microtrends: The Small Forces Behind Tomorrow's Big Changes, London: Penguin Books; 2007.

Pine BJ. Mass Customization: The new frontier in business competition. Harvard: Harvard Business School Press; 1999.

Holusha J. Making the Shoe Fit, Perfectly; Companies Use Technology

to Sell to a Market of One. The New York Times, 1996. [accessed 24 April 2016] Available at: http://www.nytimes.com/1996/03/20/business/making-shoe-fit-perfectly-companies-use-technology-sell-market-one.html?pagewanted=all

Gerrie A. Four-armed cyborg helping surgeons to conquer lung cancer: New 'da Vinci' robot allows patients to leave hospital just two days after major surgery. Dailymail, 2015. [accessed 24 April 2016] Available at: http://www.dailymail.co.uk/health/article-3190436/Four-armed-cyborghelping-surgeons-conquer-lung-cancer-New-da-Vinci-robot-allowspatients-leave-hospital-just-two-days-major-surgery.html

Drucker P. Innovation and Entrepreneurship. Amstredam: Elsevier; 2007.

Hyllested-Winge J, Jensen KH, Rex J. A review of 25 years' experience with the NovoPen family of insulin pens in the management of

diabetes mellitus. Clin Drug Investig. 2010;30:643-74.

Zimmerman JJ, Cipriano PR, Hayden WG, Fogarty TJ. Balloon embolectomy catheter used percutaneously. Radiology. 1986;158:260-2.

Pine B, Gilmore J. Welcome to the experience economy. Health Forum J. 2002. [accessed 28 April 2016] Available at: http://www.strategichorizons.com/documents/HealthForumJournal0110WelcometotheExperienceEconomy.pdf

Daley J. Why healthcare franchising is entering a boom time. Entrepreneur Magazine. 2014. [accessed 2 May 2016] Available

at: https://www.entrepreneur.com/article/231788

Dunsky JL. Alfred Einhorn: the discoverer of procaine. J Mass Dent Soc. 1997;46:25-6.

Ford R.. New York Braces for Private Investment in Hospitals. Citylimits. org, 2014. [accessed 28 April 2016] Available at: http://citylimits.

org/2014/01/28/new-york-braces-for-private-investment-in-hospitals

General Agreement on Tariffs and Trades. [accessed 28 April 2016] Available at: https://www.wto.org/english/docs_e/legal_e/gatt47.pdf

Global Wellness Institute. Global Spa & Wellness Economy Monitor. New York: GWI; 2014

Mckinsey & Company and the Confederation of Indian Industry. Worldwide medical tourism industry. New York: MCCII; 2014.

SommerA. Aprivatemedicalmeccathatattractspatientsworldwide. Israel 21C; 2005. [Accessed 24 April 2016] Available at: http://www.israel21c.org/a-private-medical-mecca-that-attracts-patients-worldwide

Plimmer G. Rich overseas patients help private hospitals beat recession. Financial Times; 2015. [accessed 24 April 2016] Available at:

http://www.ft.com/cms/s/0/c354cf36-dd2d-11e4-a772-00144feab7de.html

Rogers T. Paley Institute at St. Mary's Medical Center attracts patients worldwide for limb surgery. WPTV; 2016. [accessed 24th April 2016]

Available at: http://www.wptv.com/news/region-c-palm-beach-county/west-palm-beach/paley-institute-at-st-marys-medical-center-attractspatients-worldwide-for-limb-surgery.

Latvia attracts international cancer patients and develops health tourism. Int Med Travel J. 2013. [accessed 24th April 2016] Available at:

http://www.imtj.com/news/latvia-attracts-international-cancer-patients-and-develops-health-tourism

World Health Organization. Globalization of Health. [accessed 24th April 2016] Available at: http://www.who.int/trade/glossary/story045/en

Dubai's Abraaj Group to buymajoritystakeinIndia's Care Hospitals. Reuters; 2016. [accessed 27 April 2016] Available at: http://www.reuters.com/article/care-hospitals-ma-abraaj-group-idUSL3N14X1MR20160113

Singapore's Temasek Holdings to buy Hyderabad-based CARE Hospitals for Rs 1,800 crore. The Economic Times; 2015. [accessed 27 April 2016] Available at: http://articles.economictimes.indiatimes.com/2015-12-15/news/69061854_1_advent-india-care-hospitals-temasek-holdings

Telemedicine market growth. MANA; 2015. [accessed 27 April 2016] Available from: http://mana-llc.com/mana-blog/telemedicine-market-growth

York Hospital Signs Multi-Year IT Outsourcing Contract with McKesson Managed Services. Mckesson; 2014. [accessed 27 April

Available at: http://www.mckesson.com/about-mckesson/newsroom/press-releases/2014/york-hospital-signs-multi-year-it-outsourcing-contract-with-mckesson-managed-services

Rivierenland hospital & AnylinQ sign contract for data management outsourcing. AnylinQ; 2015. [accessed 27 April 2016] Available at:

https://www.anylinq.com/about-us/2015-10-21-ziekenhuis-rivierenland-besteedt-data-management-uit-aan-anylinq

US Outsourced Transcription Market, VRA Partners. [accessed 3 May 2016] Available at: http://www.vrapartners.com/viewpoints/

health-information-management.

Outsourcing, The Growing Trend in Healthcare Industry - Literated Market Research. EINPresswire.com; 2015. [accessed 27 April 2016]

Available at: https://www.einpresswire.com/article/303668774/outsourcing-the-growing-trend-in-healthcare-industry-literated-market-research

Ficheiros Adicionais

Publicado

30-06-2016

Como Citar

1.
Vasconcellos e Sá J. Ventos da Mudança: o Futuro Chegou ao Sector Saúde. RPMI [Internet]. 30 de Junho de 2016 [citado 2 de Dezembro de 2024];23(2):66-74. Disponível em: https://revista.spmi.pt/index.php/rpmi/article/view/798

Edição

Secção

Perspectiva